School Leadership, Communication, and Social Media

“In the current era of school communications, enriched with so much media and technology, change has been swift and constant” (Fiore, D. J., 2022, p. 132). Communication is an integral aspect of education and has been a significant component of the educational system throughout history. The article “School Communication Systems,” discusses how the incorporation of various forms and methods of communication has been an ongoing process for the education system to adapt to changes in the communication landscape. With the increasing globalization of communication and the rapid development of communication technology, the role of communication in education has become more important than ever. The modern era of communication technology has revolutionized the way in which people communicate and interact with one another. Social media, in particular, has become the new normal in modern communication, enabling school to maintain an interactive dialogue with parents, students, and school community. Social media tools such as Instagram, Facebook, Twitter, Blogs, and webinars provide an effective platform for building relationships with a large group of people. Not only is social media necessary for practical reasons, but it is also the simplest and best tool available for sharing good news about school with parents and the school community. The technological advancement in communication tools and application establish the need for staff development and in-service training efforts to assist educators in taking advantage of the technology available to them. Ongoing staff development is essential as a new communication tools and application constantly become available. Educators must be adequately trained to utilize technology effectively to enhance teaching, learning, and communication. The article “School Communication System,” concludes by providing an open systems model of successful school leadership, which focuses on school as a complex system that is open to the environment and is impacted by external factors. The model emphasizes the important of school leaders being proactive in response to external challenges and the need for collaboration with stakeholders. It also highlights the importance of creating a positive school culture that supports teachers and students. As well as the need for continuous professional development, learning, communication, and improvement.

References.

Fiore, D. J., (2022). School-Community relations (5^th ed.). Routledge.

Negrilă Ion. (2020). School communication systems. Bulletin of the Transilvania University of      Brasov. Series Vii, Social Sciences and Law, 13(1), 123–132. https://doi.org/10.31926/but.scl.2020.13.62.3.13

School Websites

The article “School Websites: A Physical Education and Physical Activity Content Analysis.” Discusses the importance of school websites as a platform for promoting physical activity among students. The study analyzed the content of 990 private elementary school websites in California and found that while almost all school had functioning websites, physical education and physical activity content was sparse. The authors conducted a systematic content analysis and identified 10 predictors of website physical education and physical activity content. The results showed that school did not fully utilize their websites to inform students and school community about physical activity or to promote it. Instead, the content focused on general information, such as: school vision and goals, curriculum content, class schedules, and extracurricular activities. This study’s findings depict the need for schools to evaluate their websites to ensure that content and messaging are consistent with enabling students to engage in sufficient health promoting physical activity. Websites can serve as a powerful tool to communicate with parents, students, and the school community about the importance of physical activity and how the school is promoting it. In today’s digital age, school websites have become an essential communication tool for schools. They provide a platform for the availability of information and help build relationships within the school community. The article suggests that school have a separate webpage for physical education, which would provide important information regarding physical activity. Schools should also consider adding features such as photos and videos of students engaging in physical activity to create an interactive experience for website visitors. The article concludes by providing ideas for schools on how to create a more effective website that promotes physical activity that encourages students to lead a healthy lifestyle.

Reference.

Kahan, D., & McKenzie, T. L. (2020). School websites: a physical education and physical activity content analysis. Journal of School Health, 90(1), 47–55.    https://doi.org/10.1111/josh.12851