Women are transforming the philanthropic landscape in higher education, bringing values driven leadership, collaboration, and a sustained commitment to equity and impact. Traditionally overlooked or mischaracterized as secondary donors, women are now recognized as a powerful and distinct donor population whose influence is both expanding and reshaping how institutions approach fundraising.
Women’s growing presence in philanthropy reflects broader social and economic shifts. With increases in educational attainment, income, and professional leadership roles, women are no longer just participants in giving decisions. They are often the primary decision makers. According to Shaker, Tempel, Nathan, and Stanczykiewicz (2016), women tend to approach philanthropy through a relational and values oriented lens, seeking to support causes that reflect their ethical beliefs and lived experiences. In higher education, this often translates to funding scholarships, mentoring programs, and initiatives that promote diversity, equity, and access.
A key differentiator of women’s giving is the emphasis on collective impact and long term engagement. Unlike traditional models that focus heavily on large one time gifts, women frequently contribute through giving circles, recurring donations, and volunteerism. This approach creates sustained support and a deeper personal investment in the institution’s mission (Shaker et al., 2016). For example, women led philanthropic groups such as Women in Philanthropy at the University of South Carolina or Smith College’s Women for Smith have mobilized donors to fund everything from student support services to faculty development, demonstrating how coordinated and collaborative efforts can drive transformative change.
Women also challenge assumptions about donor recognition and motivation. Rather than giving for status or naming rights, many women donors ask, “What difference will my gift make?” (Shaker et al., 2016). They are more likely to prioritize outcomes over accolades and seek meaningful engagement with beneficiaries. This orientation encourages institutions to focus not only on fundraising totals, but also on transparency, storytelling, and evidence of student success.
Furthermore, women’s giving in higher education often intersects with broader advocacy. Many women philanthropists support causes related to gender equity, racial justice, and access to education, amplifying their financial gifts with policy engagement and institutional accountability. This integrated approach creates a more holistic impact and encourages colleges and universities to adopt inclusive, student centered practices.
To engage women philanthropically, higher education institutions must shift their strategies to emphasize authenticity, relationship building, and mission alignment. Fundraisers should highlight opportunities for collaboration, showcase real student stories, and offer ongoing engagement rather than transactional appeals. In doing so, colleges and universities not only unlock significant financial resources but also cultivate a donor community that is passionate, invested, and aligned with their core values.
Women are not just donors. They are visionaries, advocates, and changemakers. As their role in higher education philanthropy continues to grow, so too does the potential for creating institutions that are more inclusive, equitable, and responsive to the needs of diverse communities.
References.
Shaker, G. G., Tempel, E. R., Nathan, S. K., & Stanczykiewicz, B. (Eds.). (2016). Achieving excellence in fundraising (5th ed.). Wiley.
